TrueLayer, Europe’s leading open banking payments network, today revealed performance data for the first time on its new Signup+ product.
Signup+, which is live with keystone gaming clients such as WhiteHat gaming and Stakemate, is designed to drastically reduce onboarding time and drop-off rates, by helping users to register, deposit and play, in under 60 seconds.
By eliminating the tedious friction of manual onboarding, Signup+ offers users an enhanced customer experience and a reduced time-to-play journey – while offering gaming merchants increased conversion and peace of mind due to the best-in-class age and identity verification.
Today’s performance data comes from keystone merchants, Stakemate, WhiteHat Gaming and Plucky, who confirmed that Signup+ is:
- Faster: New users registering with signup+ were able to register, deposit and play in under 60 seconds.
- Driving more volume: Signup+ has halved the drop-off rate in onboarding flows, more than doubling the number of first-time depositing customers.
- Increasing transaction value: Due to decreased friction and increased trust, these merchants have seen an increased average transaction value of up to 30%.
- Safer: Signup+ identify verification eliminates the possibility of underage gambling while greatly reducing rates of bonus abuse and card fraud.
The data comes at a key time for TrueLayer, on the opening day of ICE 2025 in Barcelona, where major gaming clients will be exploring new payment and ID verification solutions. The TrueLayer team will be offering demos at Booth 4A44 of how to get users “playing in 60 seconds”, as well as previewing its much anticipated Transaction Verified Payouts product, which has been developed alongside leading iGaming operators for the UK market and is set to launch in early 2025.
Arya Tayebi, the founder and CEO of StakeMate, said: “At StakeMate we are constantly looking for ways to reduce user friction while also maintaining a high degree of regulatory compliance. Signup+ has enabled our users to have arguably the fastest signup and deposit experience in one go.”
Roberto Villani, iGaming lead at TrueLayer, said “We’re thrilled to see these results from our igaming merchants using Signup+. Reducing customers time-to-play to under 60 seconds, while simultaneously eliminating underage play, and increasing transaction value and customer volume, is a massive win-win for merchants and gamers alike.”
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