This deal will apply to a range of Flutter brands including Paddy Power, Betfair and Sky Vegas.
Key points:
- The operator’s UK and Irish-facing brands will be provided with live casino content and products
- Deal also includes Pragmatic Play’s Smart Studio solution
Pragmatic Play has signed an agreement with Flutter to become the operator’s exclusive provider of dedicated live casino tables for its brands in the UK and Ireland.
As part of this deal, the supplier will provide its live casino content and products to Flutter's UK and Irish-facing brands, such as Paddy Power, Betfair, Sky Vegas, among others.
On top of this, Pragmatic Play will also provide its Smart Studio solution, which allows for customisation of game titles in terms of matching a particular branding, while Flutter will also be given bespoke games made specifically for certain audiences.
Good to know: Pragmatic Play's Smart Studio went live with EstrelaBet in Brazil back in December
Pragmatic Play Chief Operating Officer Irina Cornides said: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”
Flutter Commercial Director Roisin Hogan added: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation.
“We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
In related news today, SCCG Management has partnered with JackTop to promote its live dealer casino solutions globally.
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